Have you ever wondered why people choose NEAR? Or why you as a founder or a developer should choose to build on NEAR? Well, let’s dive into the world of NEAR so you get insights on why you should build on NEAR. #### Introduction NEAR is a decentralized platform for applications that can modify how we build apps, design systems, and also run the internet. It might be a little bit complex for beginners. Still, its main aim is simple and direct: It creates an easy avenue for both business-inclined people and developers to create apps that can help protect valuables for a very long time. ## **What is NEAR? ** NEAR is basically a unique or special computer system that helps you build and run apps in a decentralized way. It's built on a global network of hundreds of computers working together. This system is designed to be open to anyone, where they work well, and keep things safe. It's just like creating a strong and decentralized foundation for the future of the Internet. In simpler terms, NEAR is a platform for apps. These apps have direct access to a secured and shared collection of money, identity, and data owned by the people who use the apps. When you look at NEAR in comparison to Amazon Web Services and Microsoft Azure, you'll observe that, in these infrastructures, a single entity controls the storage clouds. As a result, data faces risks of loss, censorship, manipulation, sale, or hacking due to the vulnerability of having only one point of failure. NEAR is a big improvement from what had existed before now. It's the first platform for decentralized apps that solves the main problems for more people using it: ↣it's easy to use. ↣can handle a lot of things at once, ↣keeps everything secure. ** ## So, Why NEAR? Why should developers choose NEAR? ** NEAR’s platform was created to help solve problems associated with system design and organization design. -The technical part is dedicated to making the most user-friendly and scalable decentralized platform in the world. This way, really big applications can be widely used. -The way the organization and rules are set up is meant to quickly release updates and keep improving the system so it never becomes outdated. Here are some of the reasons why developers should choose NEAR: 𝗦𝗶𝗺𝗽𝗹𝗲 𝗢𝗻𝗯𝗼𝗮𝗿𝗱𝗶𝗻𝗴: With NEAR, developers can handle tasks for users, making it possible for people to start using an app without having to set up a wallet or deal with tokens right away. 𝗙𝗮𝗺𝗶𝗹𝗶𝗮𝗿 𝗨𝘀𝗮𝗴𝗲 𝗦𝘁𝘆𝗹𝗲𝘀: The NEAR economic model lets developers cover the costs for their users, hiding the infrastructure expenses in a way that matches how we're used to using the web. 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗲𝗿𝘀 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗠𝗼𝗱𝗲𝗹𝘀: NEAR Protocol backs up developers by giving them rewards for the open components they develop for the ecosystem. These rewards come as discounts, depending on how much people use those things. 𝗥𝗼𝗯𝘂𝘀𝘁 𝗧𝗼𝗼𝗹𝗶𝗻𝗴: NEAR's development tools are designed to help developers at every step, making it easy for them to create, test, and launch applications. The tools on the platform, along with the interfaces they offer, give developers an experience similar to what they're used to with regular web apps. Now that you have a glimpse of why developers should choose NEAR, let’s look at why founders should choose NEAR. ## Why should founders choose NEAR? Here are some of the reasons founders of startups should choose NEAR for building their dApps: 𝗦𝗲𝗰𝘂𝗿𝗲: NEAR protocol stays strong and secure because it has a healthy group of validators actively working in the system. They make sure everything is reliable and safe across the network. 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗶𝗹𝗶𝘁𝘆: NEAR protocol provides a smart network that's efficient and designed to keep going strong. It works really well for running different apps and solutions on the blockchain. 𝗨𝘀𝗲𝗿-𝗳𝗿𝗶𝗲𝗻𝗱𝗹𝘆: NEAR protocol can create an easy-to-read account address using a special pattern. This makes the platform friendly for everyone, even if you don't know a lot about blockchain or NEAR. 𝗣𝗿𝗮𝗴𝗺𝗮𝘁𝗶𝗰: Smart contracts on NEAR are created using simple programming languages supported by the community, like Rust and Assembly. This makes the whole process less complicated. ## Personal Thoughts I think that developers and founders should choose NEAR because it's an excellent platform for making apps and building things on the Internet. It is also easy to use, can handle a lot of users, and keeps everything secure. Plus, it has features that make it friendly for both developers and the people using the apps.