@05b56e68abb7a39ae2dee1132dae2a1753e9558ed1d35e05a29ba7f19afa48e2 [Posted on DevHub](https://near.social/#/devgovgigs.near/widget/Post?id=1549) ## Idea: **Smart Shopping Reward Proposal: Enhancing Real-Life Experiences with $NEAR, $USDT, $USDC on NEAR Chain **Smart Shopping Reward Proposal: Enhancing Real-Life Experiences with $NEAR, $USDT, $USDC on NEAR Chain** **Background** We would like to present a compelling funding proposal for the Near Foundation to support groundbreaking marketing initiatives. This marketing campaign timeline (series of campaigns) aims to elevate daily shopping experiences by leveraging the Near token within Uquid’s extensive marketplace. By introducing discounts, cashbacks, exclusive deals, and enticing prizes for Near token users, we envision a revolutionary shift in the way people shop, especially upon the completion of adding $NEAR, $USDT, $USDC supported on NEAR chain as payment method on our shop. Scope and Deliverables The collaboration between Uquid and Near Foundation seeks to achieve several key goals: User Awareness: Enhance awareness about the partnership and integration between Uquid and Near, forging a strong bond within the crypto community Community Growth: Attract new users to both Near and Uquid communities, expanding the reach of our innovation platforms. Empower Shopping: Cater to the shopping needs of Near users with over 150 millions of products currently available on Uquid, ranging from physical products (watchs, shoes, computers, accessories, clothings, etc) to digital products (mobile top up, gift cards, game cards, prepaid virtual cards, E-sim, etc.). This will also tap into the growing trend of cryptocurrency-based shopping that has been proved when we work with other big players in the market such as Binance, Gate.io, Crypto.com, Ledger, OKX Wallet, etc. Boost Transactions: Facilitate increased Near token transactions as the preferred payment method on Uquid Shop Elevate Brand Awareness: Amplify the presence of Near and Uquid, making them synonymous with cutting-edge shopping experiences. **Target Audience:** This campaign series will strategically engage: Near Community: Harnessing the strength of Near’s vibrant community to ignite excitement and adoption. Uquid Community: Mobilizing Uquid’s established base to explore the benefits of Near tokens. Crypto Enthusiasts: Reaching out to crypto users in the targeted regions of Near and Uquid. Budget Allocation: $15,000/campaign timeline (within 6 months) Platform: Promotion Platform: Uquid physical shop - Uquid.com; Uquid Digital Shop - Shop.uquid.com; Twitter, Telegram Communication Platform: Website banner, Miniapp banner (if applicable), Twitter, Reddit, Telegram, Blog, Youtube, Medium, LinkedIn, Coinmarketcap (Articles, Posts) Other platforms to consider: QuestN, TaskOn, Zealy.io, Galxe, etc. Proposed Marketing Campaign Timeline: **Marketing Campaign** Activities Estimated Budget Partnership announcement: Social post, blog, video, LinkedIn, Coinmarketcap, medium Golden Week (7 days from the announcement date): To celebrate the partnership, Near & Uquid give 10% cashback on every order with $Near, $USDT, $USDC for 7 days from announcement date - Budget: $1000 USD ạ - Cashback 10% (max $30 USD/order), apply for every categories - Code: NEAR Budget: $1,000 ----------------------------- **Instruction Video (Youtube) - How to shop with $NEAR on Uquid Shop** Free ----------------------------- **AMA - How NEAR and Uquid are revolutionizing the Web3 Ecommerce and crypto payments with their partnership** - Prize pool: 300$ for 10 lucky users who raise questions. - Platform: Twitter Space, Reup on Youtube - AMA Blog Recap & Content Reminder Series Budget: $300 ----------------------------- **Crypto Unveiled: The Untold Stories of Legends (This is the series that we are doing with our partners to share the success stories behind the project/token and to raise awareness of users about the new utility of the token, and how it can empower the vision of the team).** The contents of this initiative will be published as per below: 1. Hint post about this series 2. Infographic about project/token achievement 3. Interview with Near team members about the project, their thoughts, the fun facts, the untold story, etc. (5 mins - can be cut into short video for higher engagement) 4. Thread to share Uquid's point of view: How this collaboration empowers the token and the vision of the project to bring crypto closer to daily life? 5. Blog: Wrap-up We need small reward to get users read and engage through small quizzes Budget: $500 ---------------------------- **Promotional Campaign to celebrate the milestone achievement or big announcement of Near Foundation** Uquid to check with Near on: 1. Big Announcement from Near regarding new upgrade, milestone achievement or new initiatives 2. Does Near participate in any offline crypto/blockchain event? 4. Announcement of partnership between Near and another project - that could be mutual partnership with Uquid? Idea: To celebrate on one of the above, Near & Uquid bring to user the big promotion with up to 50% of on certain/favorite category of Near users (such as Gift Cards or Game Cards) Budget: $3,000 ----------------------------- **Promotional Campaign: Black Friday & Cyber Monday (joint campaign with other partners)** Big Idea: We will create a dedicated campaign page with two section: Crazy Deals (limited time), Normal Deals [There will be discount code/ vouchers available to collect during certain time period] Commitment: - Banner on homepage: during campaign period - Reminder post: 2 per week So far we have had Polygon, Beldex, Flux, Gate.io confirmed to join Budget: $3,000 ------------------------------ **Minigame on Twitter: Lunar New Year** Rules: 1. Follow @NEARProtocol & @uquidcard 2. Comment the first product you would love to purchase from Uquid Shop if you got the Hongbao in $NEAR on your Uquid Wallet? 3. Retweet this post with hashtag #NEAR #Uquid #LunarNewYear2024 Prize: 1000 $NEAR for 20 randomly selected participants But we need to confirm the Near Policy, which could run third party like QuestN or Galxe Budget: $1,333 (optional) ------------------------------ **Uquid x Near: Learn & Earn Series** Topic: Crypto Shopping for Daily Life with $NEAR Idea: There will be 7-consecutive day quizzes for Near and Uquid users to learn more about this integration and how it can benefit users. The quiz can also provide fun fact/unknown fact about Near and Uquid projects/team Examples: 1. How does the integration of $NEAR as their payment method on Uquid shop benefit Nearusers? 2. Types of products that users can expect to shop to satisfy the daily life needs using $NEAR? 3.Detailed explaination of user experience when it comes to connect with Uquid Shop, deposit $Near to Uquid, order the products, tracking orders, having questions/concerns, and providing feedback or suggestions about their experience with this integrated feature? 4. Next milestone in the roadmap of Near and Uquid 5. What is the most favorite product of Near users (based on past data)? Where: Twitter or Discord Budget: $1,000 ------------------------------ **Promotional Campaign: Steam Christmas Sale** Idea: Uquid will create a dedicated campaign link with all the hot Steam games. Uquid will giveaway randomly 10 Steam key ($3) everyday during the campaign period. User will need to visit the campaign link for daily attendance to get the chance to receive the big rewards. 1 visit = 1 lucky number. Each day, we will have the lucky wheel to draw the prize for 10 lucky winners 5 visits = 1 voucher giảm 5% 10 visits = 1 voucher giảm 10% > 15 visits = 1 voucher 20% + chance to get 1 best game collection (key reward) Insights: Crypto users love to play games and use their crypto ($NEAR, $USDT, $USDC) to purchase game keys. Budget: $3,000 ------------------------------ **Promotional Campaign: Easter 2024** Idea: Sale up to 80% of physical products (home, garden, decorations, etc) on Uquid Shop if users make a purchase with Near token. We will also have a minigame on the announcement post on Twitter. There are two options: 1. CSR: Users would need to comment their Uquid Account Code or the Order ID of the order they made using $NEAR under the announcement post. Each qualified comment will be equivalent to $xxx amount of $NEAR donated to NGOs (Near Foundation choice of organization or initiative) 2. Shopping motivation: Users would need to share the screenshot of their Uquid wishlist for Easter. Lucky winners will receive the rewards from Near and Uquid Budget: $2,000 --------------------------------------------- **TOTAL** Budget$15,133 NOTE: Uquid will be in charge of all the marketing activities 1. Uquid to create detailed campaign plan for each activities 2. Uquid to share the plan with Near team in advance for review and obtain agreement to implement 3. Uquid will prepare all the marketing materials 4. Produce contents to remind the partnership and promote crypto shopping using $Near, $USDT, $USDC on NEAR Chain Ask for Near team: 1. Review and align with the campaign plan 2. Provide full support to amplify the campaign within Near community About **Uquid**: Launched in 2017, Uquid is a Web 3.0 Marketplace with a focus on developing the DeFi, Metaverse, and NFT for serving the Uquid e-commerce platform. Throughout the years, Uquid still keeps its fantastic performance with continuous growth and has reached over 170 million products by the end of 2023. With a commitment to bring crypto closer and simpler for everyone, Uquid will continue to evolve and release more products up to 200 million to serve the best by 2023. Moreover, with the conjunctive integration of DeFi features and Uquid DeFi Payment into E-commerce, Uquid currently supports users having various choices of payment methods including Binance Pay, Gate Pay, OKx, Crypto.com and nearly 30 coins supported. Moreover, Uquid will open the partnership with quality projects to expand the Uquid marketplace to better serve the community. Get more news and information about UQUID at: Telegram: https://t.me/uquidcoinofficial Twitter: https://twitter.com/uquidcard Facebook: https://facebook.com/uquidcard Medium: https://medium.com/@uquidcoin Blog: https://blog.uquid.com Website (Digital product): https://Shop.Uquid.com Website (Physical product): https://Uquid.com Website (General): https://Uquidcoin.com Website (NFT): https://NFT.Uquid.com